Social Media Target Audience: Here’s to Find Yours in 2023!
In Brief
When building a marketing strategy for your brand, knowing the demographics of your potential audience is crucial.
Knowing the...
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Establish a strong foundation by developing comprehensive brand strategy to further differentiate it from competitors and allow it to better assist the market acquisition trajectory.
Execute Comprehensive Activation
Construct and execute a set of integrated strategies to bring the brand vision to life both internally and externally.
Cleo Pure Water
Disrupting The Status-quo of Bottled Water Industry
Havanna Family Reflexology
Redefining What a Family Reflexology Could Be
Tanrise Property
Creating New Vision as a Beacon of Change
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Influencers Aren’t Your Sales Generating Machine, Here’s Key to Work with Them
In Brief
Influencers as the latest marketing strategy that has been successfully used by thousands of brands and has experienced continued growth...
Climbing out the Hole of Mental Issue: You Can Be Strong and Still Seek Help
In Brief
The pandemic appears to have had a silver lining in that many more people are now aware of the importance of mental health.
Indonesia has...
‘Bitter and Sweet in a Single Sip’ Entering Indonesia’s Coffee Shops Industry
In Brief
BrandPartner latest findings, “63.91% of respondents prefer to visit coffee shops over bakery cafes or co-working spaces.”
The...
Growing Up with Mental Illness: A Lifelong Struggle and Here’s What They Really Expect!
In Brief
More than 19 million Indonesians over the age of 15 suffer from mental emotional disorders, with more than 12 million suffering from...
Internal Branding as The Key Driver for Developing Powerful Brand
In Brief
As a result of our studies, we determined that having a great brand vision is insufficient to achieve great internal brand management. A...
First Mover: To Be or Not To Be
In Brief
When you enter the market as a first mover, you are on your own to educate the market about your products. This applies to every first...
Swim Through The Red Ocean of Indonesian Bottled Water Industry
In Brief
Indonesian consumers choose their bottled water primarily based on the perceived health benefits that they will get.
Almost half of the...
The Untold Story of Indonesia’s Rising Beauty Industry:“They Don’t Meet Our Needs!”
In Brief
BrandPartner’s latest research found out that, “54.9% of online skincare buyers do not feel the product benefits as the brand...