We Accelerate Long-term Growth & Profitability
Since 2012, BrandPartner Group has been the trusted strategic business consultant to Indonesia’s leading businesses. With a portfolio of over 350 clients spanning more than 50 industries, we deliver tailored solutions and strategic insights to drive long-term profitable growth.
Business Units To Support Your Growth
At BrandPartner® Group, we go beyond being consultants; we act as collaborators, partners, and builders of businesses ready to grow together. Our goal is to turn our clients’ ambitions into reality. By leveraging our interconnected business units, we strive to keep our clients at the top of their industries.
Unlock Oppurtunities and Growth
We are on a mission to uncover valuable insights that help businesses succeed. Our goal is to simplify industries’ challenges and provide the strategic guidance companies need to thrive in today’s competitive world using data intelligence.
Strategic Revenue and Cost Optimization
We’re your allies for all-around revenue growth and expense efficiency. Our holistic approach, using innovative methods and technologies, creates powerful data-driven strategies that accelerate your company toward sustainable, long-term profitability.
Strategically Creative
Step into a world where creative strategy is powered by data and focused on real business results. We craft creative strategy with purpose, using insights to connect with your audience and drive impact that elevates your brand.
Forging Ambition Into Existence
We drive growth every day. Many successful businesses struggle to find the right path to elevate their performance—that’s where we come in. Through constant innovation in strategy and technology, we empower our clients with the tools they need to gain a competitive edge. Our goal is to help them set new standards of excellence in their industries, ensuring sustainable growth across every part of Indonesia.
Powerful Ecosystem
BrandPartner Group offers a comprehensive ecosystem that integrates multiple business units, enabling us to provide precise, actionable strategies uniquely tailored to your specific needs.
Experience Professionals
We’ve worked with 350+ Indonesian businesses across 50 industries, gaining deep sector insights. Our 40+ experts deliver tailored solutions, addressing complex challenges through 70+ proven methodologies, frameworks, and technologies to drive impactful results.
Exclusive Methods and Technologies
BrandPartner Group drives innovation with proprietary tools like BP Pricing Point, BP CethoStrat, and BP SimEngine, providing cutting-edge strategies that ensure clients’ market success and keep them ahead of the competition.
Partnership Culture
At BrandPartner Group, we don’t just act as consultants; we become true business partners with our clients. We work closely with you, fully integrating ourselves into your team to ensure shared goals and mutual success.
About BrandPartner Group
Every day, growth are created for all of our stakeholders, all around Indonesia
At BrandPartner Group, our mission is clear: to develop powerful strategies that drive long-term profitable growth. As a dynamic holding group, we leverage the collective strength of our three core business units—BP Research, BP Strategy, and BP Creative—to deliver meaningful impact for our clients’ success. We believe that true success lies in fostering lasting value for all stakeholders, which goes beyond mere financial metrics. We are dedicated to building businesses that endure for generations by establishing a strong foundation through multiple pillars of greatness.
Our Experience
Strategic Consulting
since 2012
Our Purpose
Our Mission
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For our clients
- To develop powerful strategies that create long term profitable growth.
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For #HumansOfBP
- To nurture an environment that sparks the spirit of “Individually Incredible, Collectively Remarkable”
Our Value
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Genuinely invested in the success of our client’s business
- Not just business, but also a trust-filled and fun-packed journey.
- Forward thinking attitude, data-driven solutions.
- Strengthen client capacities & capabilities for sustainable growth.
- Cross-industries track record & experience.
- In-house developed methodologies, frameworks, & technologies
Our Value
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Nurturing a secure environment to embody the spirit of “Individually Incredible, Collectively Remarkable”
- Promoting nonhierarchical and inclusive relationship.
- Hand-in-hand growth, through the power of mentorship.
- Respect every viewpoints, fostering a judgment-free environment.
- Lead through trust and respect, valuing each as an adult.
- We are basically like Rick Astley: never gonna give you up, never gonna let you down, never gonna run around and desert you.
Clients trust BrandPartner Group
From startups to multinational companies, we empower businesses to make a meaningful impact.
of experience
professionals
How Do We Drive Impacts
See how we’ve turned strategy into measurable growth for our clients, driving long-term success and profitability.
Distribution Firm
Reduction in unit labor costs
Chemical Trader Firm
Revenue growth achieved
Family Reflexology
ROI from marketing initiatives
National F&B Chain
Reduction in total cost achieved
Fresh Noodle Producer
Revenue growth achieved
Concrete Hardener Liquid Company
Revenue growth achieved
FMCG Bottled Water Company
Cities achieve significant market share growth
Coffee & Eatery
Reduction in ROI period
Leisure Company
Increased in Average Basket Achieved
How We Get Things Done
At BrandPartner Group, our collaborative approach ensures open communication, enhancing solution effectiveness while creating a positive, seamless project experience.
Pre-assessment
Assessment & Research
Growth Plan
Implementation or Change Management
Selected Case Studies
We’ve helped hundreds of businesses get back on track and achived their ambitions
Multi-Criteria Framework to measure various strategic choices
Leveraging Potentials of Family Reflexology Havanna Family Reflexology
BP SimEngine: Harnessing Statistics to Optimize Strategic Decisions and Transform Industry Decision-Making with Data-Driven Simulations
Research on Prawn Consumption Behavior & Prawn Frozen Product
Beyond the Bowl: Popomie’s Innovative Transformation
Operational Efficiency – TPF (Tiga Pilar Familia)
Vava & Nana for Havanna Kids – Character Design, 2D & 3D Animation
Visual Identity Refreshment for BIGCON Concrete Manufacturing Enterprise
Label Tumpeng Kenduri Cleo 20th!
Packaging Redesign for Missy Menstrual Pads Using Eye-Tracking Research
PSM for Premium Seafood Restaurant
Product Advertisement to Introduce The First Glow In The Dark Hair Claw
Escalating Customer Satisfaction and Driving Business Growth in the Chemical Industry
Grow Together with BrandPartner
Growth is what we are all about. This is what we aim for, this is what we strive for. Not just for our clients, but for everyone at BrandPartner®
BP Insights
Check out our highlighted insight for expert analysis on key trends and topics.
Brand Crisis Management in the Age of Cancel Culture
Brand Crisis Management in the Age of Cancel Culture
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