BrandPartner – Business Consulting

We Accelerate Long-term Growth & Profitability

Since 2012, BrandPartner Group has been the trusted strategic business consultant to Indonesia’s leading businesses. With a portfolio of over 350 clients spanning more than 50 industries, we deliver tailored solutions and strategic insights to drive long-term profitable growth.

About Us

Discover Our Service

Business Units To Support Your Growth

At BrandPartner® Group, we go beyond being consultants; we act as collaborators, partners, and builders of businesses ready to grow together. Our goal is to turn our clients’ ambitions into reality. By leveraging our interconnected business units, we strive to keep our clients at the top of their industries.

Unlock Oppurtunities and Growth

We are on a mission to uncover valuable insights that help businesses succeed. Our goal is to simplify industries’ challenges and provide the strategic guidance companies need to thrive in today’s competitive world using data intelligence.

Better Decisions – Provides data for informed, low-risk choices.

Opportunity Discovery – Reveals market trends and gaps for innovation.

Continuous Improvement – Drives strategy refinement and growth.

Strategic Revenue and Cost Optimization

We’re your allies for all-around revenue growth and expense efficiency. Our holistic approach, using innovative methods and technologies, creates powerful data-driven strategies that accelerate your company toward sustainable, long-term profitability.

Growth Foundations – Builds strong fundamentals for scalable expansion.

Revenue & Market Gains – Boosts revenue and maximizes market share.

Cost Efficiency – Streamlines operations to increase profit margins.

Strategically Creative

Step into a world where creative strategy is powered by data and focused on real business results. We craft creative strategy with purpose, using insights to connect with your audience and drive impact that elevates your brand.

Strong Brand Foundation – Creates a cohesive and scalable brand identity for long-term growth.

Build Relevancy – Ensures the brand resonates with the target audience and stays current.

Brand Dominance – Establishes a powerful identity to lead the market.

Why Choose Us

Forging Ambition Into Existence

We drive growth every day. Many successful businesses struggle to find the right path to elevate their performance—that’s where we come in. Through constant innovation in strategy and technology, we empower our clients with the tools they need to gain a competitive edge. Our goal is to help them set new standards of excellence in their industries, ensuring sustainable growth across every part of Indonesia.

Powerful Ecosystem

BrandPartner Group offers a comprehensive ecosystem that integrates multiple business units, enabling us to provide precise, actionable strategies uniquely tailored to your specific needs.

Experience Professionals

We’ve worked with 350+ Indonesian businesses across 50 industries, gaining deep sector insights. Our 40+ experts deliver tailored solutions, addressing complex challenges through 70+ proven methodologies, frameworks, and technologies to drive impactful results.

Exclusive Methods and Technologies

BrandPartner Group drives innovation with proprietary tools like BP Pricing Point, BP CethoStrat, and BP SimEngine, providing cutting-edge strategies that ensure clients’ market success and keep them ahead of the competition.

Partnership Culture

At BrandPartner Group, we don’t just act as consultants; we become true business partners with our clients. We work closely with you, fully integrating ourselves into your team to ensure shared goals and mutual success.

About BrandPartner Group

Every day, growth are created for all of our stakeholders, all around Indonesia

At BrandPartner Group, our mission is clear: to develop powerful strategies that drive long-term profitable growth. As a dynamic holding group, we leverage the collective strength of our three core business units—BP Research, BP Strategy, and BP Creative—to deliver meaningful impact for our clients’ success. We believe that true success lies in fostering lasting value for all stakeholders, which goes beyond mere financial metrics. We are dedicated to building businesses that endure for generations by establishing a strong foundation through multiple pillars of greatness.

Our Experience

Trusted by over 350 companies in more than 50 industries across Asia.

Strategic Consulting

One of the leading consulting firms recognized for its excellence nationwide.

More BrandPartner Consulting

1 +

years of experience
since 2012

Our Purpose

To forge our clients ambitions into existence

Our Mission

For our clients
- To develop powerful strategies that create long term profitable growth.

For #HumansOfBP
- To nurture an environment that sparks the spirit of “Individually Incredible, Collectively Remarkable”

Our Value

Genuinely invested in the success of our client’s business
- Not just business, but also a trust-filled and fun-packed journey.
- Forward thinking attitude, data-driven solutions.
- Strengthen client capacities & capabilities for sustainable growth.
- Cross-industries track record & experience.
- In-house developed methodologies, frameworks, & technologies

Our Value

Nurturing a secure environment to embody the spirit of “Individually Incredible, Collectively Remarkable”
- Promoting nonhierarchical and inclusive relationship.
- Hand-in-hand growth, through the power of mentorship.
- Respect every viewpoints, fostering a judgment-free environment.
- Lead through trust and respect, valuing each as an adult.
- We are basically like Rick Astley: never gonna give you up, never gonna let you down, never gonna run around and desert you.

Recognized by the best

Clients trust BrandPartner Group

From startups to multinational companies, we empower businesses to make a meaningful impact.

1 +

clients

1 +

industries

Years
of experience

1 +

experienced
professionals

Impacts

How Do We Drive Impacts

See how we’ve turned strategy into measurable growth for our clients, driving long-term success and profitability.

“

We improved SAP ERP utilization for one of Indonesia’s top three accessory manufacturers, achieving a 24% reduction in costs through automated inventory, digital procurement, CRM, and data-driven sales tools, while also reducing unit labor costs by 66% using BP CethoStrat.

Distribution Firm

E2E Process Automation

66%

Reduction in unit labor costs

“

We partnered with a chemical trading firm to implement a data-driven sales strategy using our BP SimEngine methods, optimizing their sales funnel and boosting customer engagement, resulting in a 43% revenue growth.

Chemical Trader Firm

Data-Driven Sales Strategy Implementation

43%

Revenue growth achieved

“

We revamped Family Reflexology’s marketing strategy, cutting the campaign budget from 25% to 2%, achieving 1120% Marketing ROI, and expanding from 2 to 8 branches in less than 5 years.

Family Reflexology

Strategic Budget Optimization

1120%

ROI from marketing initiatives

“

We streamlined an F&B national chain’s organization strategy and operations efficiency, reducing operational costs by 5% and COGS by 3%, boosting profit margins, and enabling the company to grow more efficiently across its nationwide branches.

National F&B Chain

COGS Restructuring & Operations Excellence

Reduction in total cost achieved

“

We overhauled operations and organizational design by implementing new system & technologies and fostering collaboration, which improved retention and productivity, ultimately driving a 25% revenue increase through operational excellence.

Fresh Noodle Producer

Organizational Transformation

25%

Revenue growth achieved

“

We partnered with a family-owned concrete hardener company for succession planning and Board restructuring, ensuring leadership continuity and improved governance, resulting in nearly a 10% revenue increase and sustained growth.

Concrete Hardener Liquid Company

Succession Planning and Governance Restructuring

10%

Revenue growth achieved

“

For a publicly traded FMCG bottled water company, we identified smaller cities as ideal growth opportunities through market evaluation, enhancing market share and guiding national go-to-market strategies in over four cities, resulting in a significant increase in market shares in those locations.

FMCG Bottled Water Company

Market Expansion

Cities achieve significant market share growth

“

For a coffee and eatery chain, we developed a market expansion strategy for Malang, achieving a 30% reduction in ROI period and scaling from one to five successful outlets.

Coffee & Eatery

Market Expansion

30%

Reduction in ROI period

“

We implemented a targeted pricing strategy using our BP Pricing Point framework, shifting away from promotions and increasing the average basket size from 170,000 to 210,000 Rupiah by enhancing perceived value and spending.

Leisure Company

Value-Based Pricing Strategy

23.53%

Increased in Average Basket Achieved

How It Work

How We Get Things Done

At BrandPartner Group, our collaborative approach ensures open communication, enhancing solution effectiveness while creating a positive, seamless project experience.

Pre-assessment

We begin with an initial consultation to understand your business ambitions, challenges, and key objectives, allowing us to determine how we can best support your growth.

Assessment & Research

Our team conducts a thorough analysis of your business, industry, and market environment, identifying gaps, opportunities, and potential risks that need to be addressed.

Growth Plan

Based on the findings, we create a customized growth strategy that outlines actionable steps, timelines, and resource allocation to achieve your business goals.

Implementation or Change Management

We work alongside your team to implement the growth plan, managing any necessary changes and ensuring smooth execution, while providing ongoing support to track progress and adjust as needed.

Projects Showcase

Selected Case Studies

We’ve helped hundreds of businesses get back on track and achived their ambitions

Strategy

Leveraging Potentials of Family Reflexology Havanna Family Reflexology

Havanna Family Reflexology is a premium wellness brand offering the ultimate massage experience through serene environment, stellar services, providing the…

Strategy

Leveraging Potentials of Family Reflexology Havanna Family Reflexology

Visual

Packaging Redesign for Missy Menstrual Pads Using Eye-Tracking Research

Havanna Family Reflexology is a premium wellness brand offering the ultimate massage experience through serene environment, stellar services, providing the…

Visual

Packaging Redesign for Missy Menstrual Pads Using Eye-Tracking Research

Visual

Product Advertisement to Introduce The First Glow In The Dark Hair Claw

Mimori, a company in the girl accessories industry specializing in hair claw.

Visual

Product Advertisement to Introduce The First Glow In The Dark Hair Claw

Strategy

Beyond the Bowl: Popomie’s Innovative Transformation

Popomie is a producer and supplier specializing in fresh noodles with various types and sizes. The company based in Jakarta…

Strategy

Beyond the Bowl: Popomie’s Innovative Transformation

Framework & Methodologies

Multi-Criteria Framework to measure various strategic choices

BP CethoStrat is a multi-criteria framework designed to measure the impact of various strategic choices, serving as a crucial reference…

Framework & Methodologies

Multi-Criteria Framework to measure various strategic choices

Research

PSM for Premium Seafood Restaurant

Enhancing Pricing Decisions to Understand Consumer Price Perception through PSM Analysis.

Research

PSM for Premium Seafood Restaurant

Visual

Visual Identity Refreshment for BIGCON Concrete Manufacturing Enterprise

PT Beton Intiguna, or BIGCON, is the company that makes the paving Box Culvert, U-Ditch, Kanstin, and Pipe. Strict quality…

Visual

Visual Identity Refreshment for BIGCON Concrete Manufacturing Enterprise

Strategy

Operational Efficiency – TPF (Tiga Pilar Familia)

PT Tiga Pilar Familia is an importer and distributor specializing in fashion items, including hair clips, headbands, wallets, and other…

Strategy

Operational Efficiency – TPF (Tiga Pilar Familia)

Framework & Methodologies

BP SimEngine: Harnessing Statistics to Optimize Strategic Decisions and Transform Industry Decision-Making with Data-Driven Simulations

BP SimEngine is a data-driven simulation model for strategic decision-making.

Framework & Methodologies

BP SimEngine: Harnessing Statistics to Optimize Strategic Decisions and Transform Industry Decision-Making with Data-Driven Simulations

Visual

Label Tumpeng Kenduri Cleo 20th!

Cleo, perusahaan air minum dalam kemasan yang berasal dari Sidoarjo Jawa Timur, Indonesia. Cleo menggunakan teknologi penyaringan canggih untuk menghasilkan…

Visual

Label Tumpeng Kenduri Cleo 20th!

Research

Research on Prawn Consumption Behavior & Prawn Frozen Product

To understand the consumption behavior of prawn, frozen prawn and other proteins in general by both household users and MSME.

Research

Research on Prawn Consumption Behavior & Prawn Frozen Product

Visual

Vava & Nana for Havanna Kids – Character Design, 2D & 3D Animation

Havanna Reflexology merupakan usaha dibidang reflexology keluarga yang berfokus pada eksperience pijat yang sehat, aman, dan nyaman

Visual

Vava & Nana for Havanna Kids – Character Design, 2D & 3D Animation

Research

Escalating Customer Satisfaction and Driving Business Growth in the Chemical Industry

Escalating Customer Satisfaction and Driving Business Growth in the Chemical Industry for a Chemical Trading Company in East Java

Research

Escalating Customer Satisfaction and Driving Business Growth in the Chemical Industry

View All Features Projects

Grow Together with BrandPartner

Growth is what we are all about. This is what we aim for, this is what we strive for. Not just for our clients, but for everyone at BrandPartner®

Competitive Salary

Health Insurance

Internal Mentoring and Coaching

Training Access

Flexible Working Hours

Clear Career Path

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BP Insights

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