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We are dedicated to delivering innovative strategies & insights that drive long-term growth and profitability
At BrandPartner Group, our mission is clear: to develop powerful strategies that drive long-term profitable growth. As a dynamic holding group, we leverage the collective strength of our three core business units—BP Research, BP Strategy, and BP Creative—to deliver meaningful impact for our clients’ success. We believe that true success lies in fostering lasting value for all stakeholders, which goes beyond mere financial metrics. We are dedicated to building businesses that endure for generations by establishing a strong foundation through multiple pillars of greatness.
We believe that every business deserves the opportunity to grow by leveraging cutting-edge frameworks, innovative methods, and advanced technologies. Our mission is to empower each client we partner with to fully harness these resources, enabling them to stay ahead of the competition and enhance their potential to become industry leaders. With a proven track record of over 350 clients across 50 industries, 12 years of experience, and a team of 40+ dedicated professionals, we have developed more than 70 effective frameworks, methodologies, and technologies—all designed to give our clients a distinct competitive advantage in their respective fields.
Every day, growth are created for all of our stakeholders, all around Indonesia. Think of us as your dedicated business accelerator, committed to transforming your ambitions into reality. We work closely with you to create pathways that lead to your goals and drive sustainable impact. Together, we are partners in your journey toward success, helping transform your business into a generational powerhouse with strong foundations that foster lasting growth.
Our Purpose
Our Mission
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For our clients
- To develop powerful strategies that create long term profitable growth.
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For #HumansOfBP
- To nurture an environment that sparks the spirit of “Individually Incredible, Collectively Remarkable”
Our Value
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Genuinely invested in the success of our client’s business
- Not just business, but also a trust-filled and fun-packed journey.
- Forward thinking attitude, data-driven solutions.
- Strengthen client capacities & capabilities for sustainable growth.
- Cross-industries track record & experience.
- In-house developed methodologies, frameworks, & technologies
Our Value
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Nurturing a secure environment to embody the spirit of “Individually Incredible, Collectively Remarkable”
- Promoting nonhierarchical and inclusive relationship.
- Hand-in-hand growth, through the power of mentorship.
- Respect every viewpoints, fostering a judgment-free environment.
- Lead through trust and respect, valuing each as an adult.
- We are basically like Rick Astley: never gonna give you up, never gonna let you down, never gonna run around and desert you.

For us, growth means client excellence
At BrandPartner Group, we believe that true growth is reflected in the success of our clients. When our clients excel and set new standards of excellence within their industries, it signifies that we are fulfilling our mission to empower them with the right strategies, insights, and tools.
Revenue Optimization & Cost Efficiency
Data Intelligence
Powerful Branding
Long-Term Profitable Growth
Finance-Based
Innovative Cross-Industry Strategy
Data-Driven Analysis
In-House Methods, Frameworks, & Technologies
Agility and Adaptability
Clients trust BrandPartner Group
From startups to multinational companies, we empower businesses to make a meaningful impact.
of Experience
Professionals
How Do We Drive Impacts
See how we’ve turned strategy into measurable growth for our clients, driving long-term success and profitability.
Distribution Firm
Reduction in unit labor costs
Chemical Trader Firm
Revenue growth achieved
Family Reflexology
ROI from marketing initiatives
National F&B Chain
Reduction in total cost achieved
Fresh Noodle Producer
Revenue growth achieved
Concrete Hardener Liquid Company
Revenue growth achieved
FMCG Bottled Water Company
Cities achieve significant market share growth
Coffee & Eatery
Reduction in ROI period
Leisure Company
Increased in Average Basket Achieved
Explore the Vibrant Culture and Career Paths of #HumansOfBP

The Family Herrington
The Calm Before the Growth!
Time to turn your ambitions into reality! Whether you’re an early-stage startup or a multinational corporation, we’ll help you create long-term profitable growth.