In Brief BrandPartner’s latest research found out that, “54.9% of online skincare buyers do not feel the product benefits as the brand promised.” The most common marketing claims, what...

In Brief Indonesian consumers choose their bottled water primarily based on the perceived health benefits that they will get. Almost half of the Indonesian market (44.36%) don’t understand the...

In Brief When you enter the market as a first mover, you are on your own to educate the market about your products. This applies to every first mover; no matter how fantastic your product is in...

In Brief As a result of our studies, we determined that having a great brand vision is insufficient to achieve great internal brand management. A company’s brand vision will not be translated in...

In Brief More than 19 million Indonesians over the age of 15 suffer from mental emotional disorders, with more than 12 million suffering from depression. BrandPartner’s latest research found out...

In Brief BrandPartner latest findings, “63.91% of respondents prefer to visit coffee shops over bakery cafes or co-working spaces.” The market value of coffee shops is estimated to be...

In Brief The pandemic appears to have had a silver lining in that many more people are now aware of the importance of mental health.  Indonesia has a population of 260 million but only 600-800...