In Brief “65.81% of respondents claimed to have bought fashion products from Zara, 42.74% from Mango, and 24.79% from other international brands,”Zara’s success can be attributed to their unique business model, marketing strategies, and brand identity. As well as their marketing strategies focus on...

In Brief  BrandPartner’s recent survey, “52.14% of respondents are more likely to buy fashion products after seeing OOTD videos on platforms such as Reels and TikTok. This is a significant increase compared to other forms of content, such as OOTD photos (46.15%) and product reviews (35.04%).”Creating...

In Brief BrandPartner’s recent survey, “42.37% of respondents claimed to shop for fashion products online frequently, while 37.29% shopped online rarely. In addition, 19.49% shop online very frequently.”One of the biggest challenges of online fashion shopping is getting the right size. However,...

In Brief BrandPartner’s latest research found out that, “54.9% of online skincare buyers do not feel the product benefits as the brand promised.”The most common marketing claims, what they actually convey, and what you should know about choosing the right items for you.The significant growth of...