The Rise of Millennial Investors: Exploring Trends & Preferences

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07
Jun
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The Rise of Millennial Investors: Exploring Trends & Preferences

In Brief Exploring the investment practices and preferences of millennials, including their preferred investment platforms, popular forms of investment, and overall satisfaction levels. It delves into how advancements in technology and changes in the economic landscape have influenced the investment behaviors of millennials. The factors that influence millennials’ selection of investment platforms. Understanding these factors […]
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06
Jun
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Understanding Millennials’ Web Shopping Behavior: Insights and Trends

In Brief The preference for online shopping among millennials is driven by convenience, affordability, and access to a wider assortment of products compared to physical stores. The top motivations for millennials to engage in web shopping are gathering information about products or services, following and updating themselves on the latest trends, and utilizing web shopping […]
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04
Jun
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The Millennial Shopper’s Journey: Unveiling Online Behavior & Trust Factors

In Brief Shopee and Tokopedia emerged as the dominant online shopping platforms among millennials in Surabaya and Jakarta, capturing significant market shares. Businesses can leverage these platforms to reach a vast audience and tailor their marketing strategies accordingly. Trustworthiness and good ratings/reviews are the primary factors driving millennials’ choice of online shopping applications. Building consumer […]
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27
Apr
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The Skincare Revolution: Why Consumers are Choosing Topicals Over Clinics?

In Brief BrandPartner’s latest research shows that 73.21% respondents use skincare products to address specific facial skin problems, another 34.83% respondents choose to do treatments at a beauty clinic, and the rest 29.46% of them choose to use  doctor/clinic prescribed creams. The current trends and issues in the skincare industry, including the shift towards prevention […]
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27
Apr
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What’s Cookin’ in the Kitchen? Understanding the Hottest Food Trends

In Brief BrandPartner’s recent survey revealed that as many as 82.09% of respondents chose chicken as the main ingredient in their daily meals, followed by 59.70% who preferred eggs and 44.78% who favored vegetables. The dietary habits and food preferences of consumers, their favorite ingredients in daily meals, and the preferred types of food services […]
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12
Apr
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How Online Food Ordering is Reshaping the Culinary Industry: Let’s Find Out!

In Brief BrandPartner’s latest survey shown “almost half of the respondents (49.25%) prefer to buy food online, while others prefer to cook for themselves (26.87%) and the rest prefer to eat out (13.43%).” The preferences, factors, and problems associated with online food ordering that can be used by culinary brands to improve their online services […]
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