In Brief Exploring the investment practices and preferences of millennials, including their preferred investment platforms, popular forms of investment, and overall satisfaction levels. It delves into how advancements in technology and changes in the economic landscape have influenced the investment behaviors...

In Brief The preference for online shopping among millennials is driven by convenience, affordability, and access to a wider assortment of products compared to physical stores.The top motivations for millennials to engage in web shopping are gathering information about products or services, following and...

In Brief Shopee and Tokopedia emerged as the dominant online shopping platforms among millennials in Surabaya and Jakarta, capturing significant market shares. Businesses can leverage these platforms to reach a vast audience and tailor their marketing strategies accordingly.Trustworthiness and good...

In Brief BrandPartner’s latest research shows that 73.21% respondents use skincare products to address specific facial skin problems, another 34.83% respondents choose to do treatments at a beauty clinic, and the rest 29.46% of them choose to use  doctor/clinic prescribed creams.The current trends and issues in...

In Brief BrandPartner’s recent survey revealed that as many as 82.09% of respondents chose chicken as the main ingredient in their daily meals, followed by 59.70% who preferred eggs and 44.78% who favored vegetables.The dietary habits and food preferences of consumers, their favorite ingredients in daily meals,...

In Brief BrandPartner’s latest survey shown “almost half of the respondents (49.25%) prefer to buy food online, while others prefer to cook for themselves (26.87%) and the rest prefer to eat out (13.43%).”The preferences, factors, and problems associated with online food ordering that can be used by...

In Brief “65.81% of respondents claimed to have bought fashion products from Zara, 42.74% from Mango, and 24.79% from other international brands,”Zara’s success can be attributed to their unique business model, marketing strategies, and brand identity. As well as their marketing strategies focus on...

In Brief  BrandPartner’s recent survey, “52.14% of respondents are more likely to buy fashion products after seeing OOTD videos on platforms such as Reels and TikTok. This is a significant increase compared to other forms of content, such as OOTD photos (46.15%) and product reviews (35.04%).”Creating...

In Brief BrandPartner’s recent survey, “42.37% of respondents claimed to shop for fashion products online frequently, while 37.29% shopped online rarely. In addition, 19.49% shop online very frequently.”One of the biggest challenges of online fashion shopping is getting the right size. However,...

In Brief BrandPartner’s latest research shows that “48.57% of consumers prioritize choosing products or brands that use natural/organic ingredients, while 36.19% have a more casual approach, and 15.24% don’t care about the use of organic ingredients.”Consumer attitudes play a crucial role in...