In Brief

  •  BrandPartner’s recent survey, “52.14% of respondents are more likely to buy fashion products after seeing OOTD videos on platforms such as Reels and TikTok. This is a significant increase compared to other forms of content, such as OOTD photos (46.15%) and product reviews (35.04%).”
  • Creating effective OOTD videos requires careful planning and execution. Fashion brands looking to incorporate OOTD videos into their marketing strategy should consider factors such as the type of content, the format, and the influencer or creator they partner with.
  • As the popularity of short-form video content continues to grow, it is likely that OOTD videos will become an even more prominent marketing tool in the fashion industry.
The fashion industry is constantly evolving, and with the rise of social media, new trends and marketing strategies have emerged. One such trend is the use of OOTD (Outfit of the Day) videos, which have quickly become a popular way for fashion brands to reach their target audience and increase sales.  According to BrandPartner’s recent survey, “52.14% of respondents are more likely to buy fashion products after seeing OOTD videos on platforms such as Reels and TikTok. This is a significant increase compared to other forms of content, such as OOTD photos (46.15%) and product reviews (35.04%).” This highlights the effectiveness of OOTD videos in driving sales and influencing consumer behavior.

Exploring the Trend and Its Impact on Fashion Sales

OOTD videos have become a viral trend on social media platforms, with users showcasing their fashion choices and style on a daily basis. According to our survey data, over 50% of respondents reported feeling more confident in purchasing fashion products after seeing OOTD videos.  This indicates the growing influence of OOTD videos on consumer behavior and purchasing decisions. What is it about OOTD videos that make them so effective in boosting consumer confidence? One reason is the power of social proof: seeing other people wear and recommend a product can create a sense of trust and credibility for potential customers.  Additionally, OOTD videos provide a visual and personal context for the product, allowing customers to imagine themselves wearing it and incorporating it into their own personal style. Another reason why OOTD videos are effective is their authenticity. Unlike traditional product reviews or advertisements, OOTD videos provide a more genuine and personal perspective on the product.  Influencers and creators who share OOTD videos often have a loyal following who trust their opinions and recommendations, which can translate into higher sales for fashion brands. Furthermore, OOTD videos and posts often incorporate storytelling and personal anecdotes, which can create an emotional connection with the consumer and increase the likelihood of a purchase. Product reviews, on the other hand, are often subjective and may not resonate with all consumers. OOTD videos

From Inspiration to Conversion: The Customer Journey in OOTD Video Marketing

The impact of OOTD videos goes beyond just boosting consumer confidence – they can also be a powerful tool in the customer journey from inspiration to conversion.  The customer journey in OOTD video marketing begins with inspiration. Consumers are first exposed to OOTD videos through social media platforms such as Instagram, TikTok, and YouTube.  According to a recent survey by Hopper HQ, 83% of respondents said they have made a purchase after seeing a product or service on Instagram. This highlights the importance of social media platforms in the customer journey, and the potential impact OOTD videos can have in inspiring consumers to make a purchase. Once consumers are inspired by OOTD videos, they move to the awareness stage, where they begin to research and gather information about the products they are interested in. This can involve visiting the brand’s website, reading product reviews, and comparing prices with other brands.  As we’ve found in a survey conducted by BigCommerce, 42% of consumers research products online before making a purchase. This highlights the importance of having a strong online presence and providing consumers with the information they need to make an informed purchase decision. After consumers have researched and gathered information about the products they are interested in, they move to the consideration stage, where they evaluate their options and weigh the pros and cons of each product.  This is where OOTD videos can have a significant impact on the customer journey. According to a survey by Google, 53% of online shoppers said that video content helped them make a purchase decision. This highlights the effectiveness of OOTD videos in providing consumers with a visual representation of the product and helping them make an informed decision. The final stage in the customer journey is conversion, where consumers make a purchase. According to a survey by Shopify, video content has a 1.8x higher conversion rate compared to static images. This shows the effectiveness of OOTD videos in driving conversions and increasing sales.  Brands can optimize their OOTD video marketing strategies by incorporating clear calls to action, such as “shop now” or “use code for a discount”, to encourage consumers to make a purchase.

Tips and Strategies for Fashion Brands

Creating effective OOTD videos requires careful planning and execution. Fashion brands looking to incorporate OOTD videos into their marketing strategy should consider factors such as the type of content, the format, and the influencer or creator they partner with.  Partnering with influencers or creators who have a strong and engaged following can be a particularly effective strategy. As it allows brands to reach a wider audience and increase brand credibility.  By staying up-to-date with the latest trends and consumer behavior, fashion brands can continue to optimize their OOTD video marketing strategies and stay ahead of the competition. Also, OOTD videos that incorporate storytelling and personal anecdotes can be more engaging and memorable for viewers. By sharing personal experiences or insights related to the product, influencers or creators can create a connection with their audience and build trust and credibility.  This can be especially effective for brands that have a unique story or mission that they want to convey to their audience. When creating OOTD videos, it’s important to focus on the product and make it the star of the show. This means showcasing it in a visually appealing way, using techniques such as close-ups, slow motion, or creative angles to highlight its unique features.  Additionally, it’s important to make the content relatable to the target audience by incorporating elements such as current fashion trends or popular styles. Finally, don’t forget about the hashtags. Hashtags and other social media features such as tagging other users or adding location information can help increase the visibility and reach of OOTD videos.  By including relevant hashtags related to the product or fashion niche, brands can make their content more discoverable to users who are searching for similar content. By tagging other users or brands, OOTD videos can potentially reach a wider audience and gain more exposure.

Final Thoughts: How OOTD Videos are Shaping the Industry

OOTD videos are shaping the fashion industry in many ways. They are becoming an increasingly important factor in fashion buying decisions, providing a visual representation of how fashion products look and feel in real life. It’s proven by our data that said 52.14% of respondents are more likely to buy fashion products after seeing OOTD videos on platforms such as Reels and TikTok,”.  Fashion brands are leveraging the power of OOTD videos to showcase their products and reach a wider audience. As the fashion industry continues to evolve, we can expect OOTD videos to play an even more important role in shaping the future of fashion. As the popularity of short-form video content continues to grow, it is likely that OOTD videos will become an even more prominent marketing tool in the fashion industry.  The rise of user-generated content and the emphasis on authenticity and personalization are trends that are here to stay. Fashion brands that incorporate OOTD videos into their marketing strategy and adapt to these trends are likely to see increased engagement and sales.