In Brief: Indonesians now spend 55% of their time online on the open internet, making it essential for brands to invest their advertising dollars where it truly matters. Omnichannel marketing involves spreading your brand’s message across various channels, both online…

In Brief: Cancel culture originated as online activism to hold individuals accountable but later expanded to target brands. Social media platforms have empowered cancel culture, allowing it to swiftly damage brand reputations through viral campaigns.Brand reputation is vital for a…

In Brief AI technology streamlines operations, eliminates repetitive tasks, and saves time, allowing employees to focus on critical decision-making and problem-solving tasks.AI algorithms analyze vast amounts of data, generating insights in real-time, leading to informed decision-making and improved productivity. AI-powered…

In Brief Exploring the investment practices and preferences of millennials, including their preferred investment platforms, popular forms of investment, and overall satisfaction levels. It delves into how advancements in technology and changes in the economic landscape have influenced the investment…

In Brief The preference for online shopping among millennials is driven by convenience, affordability, and access to a wider assortment of products compared to physical stores.The top motivations for millennials to engage in web shopping are gathering information about products…

In Brief Shopee and Tokopedia emerged as the dominant online shopping platforms among millennials in Surabaya and Jakarta, capturing significant market shares. Businesses can leverage these platforms to reach a vast audience and tailor their marketing strategies accordingly. Trustworthiness and…