Market Scanning

Identifying emerging trends, analyzing competitive dynamics, and understanding consumer preferences, which enables informed decision-making and strategic planning, ultimately fostering sustainable growth for your business in an ever-evolving market landscape.
 

If You Want to Avoid Costly Missteps, Understand the Market Holistically

By adopting a holistic approach to market understanding, businesses can identify key trends, consumer preferences, and competitive dynamics, ultimately enabling informed decision-making and reducing the risk of costly missteps.
 
Identified growth opportunities and trends
Greater alignment with consumer preferences
Enhanced competitive advantage in market
Accurate resource allocation
Let's Develop Together

We Believe the Market Holds the Ultimate Authority

It’s not about what the owner desires; it’s about what the market demands. Therefore, understanding market trends and consumer preferences is the foundational step required to build a successful business.

Market Trends & Forecasting

Analyze industry trends and future projections to identify opportunities and challenges for informed decision-making.

Customer Behavior & Preference

Examine consumer behaviors and preferences to tailor offerings that resonate with target audiences effectively.

Competitive Analysis

Assess competitors’ strengths and weaknesses, enabling strategic positioning and differentiation within the marketplace.

Pricing Analysis

Evaluate pricing strategies and market dynamics to optimize pricing structures and maximize profitability.

Customer Journey
Map and analyze every touchpoint in the customer journey to enhance user experience, identify pain points, and optimize engagement, ensuring smoother interactions and higher satisfaction throughout the purchasing process.
Customer Behavior
Leverage behavioral data to understand motivations, preferences, and patterns, allowing businesses to tailor products and marketing strategies to meet customer needs and influence purchasing decisions effectively.
Competitor Analysis (Awareness & Brand Health)
Assess competitor strategies, brand perception, and awareness, providing insights into market positioning. Benchmark your brand’s health to uncover opportunities for differentiation and strengthen market presence.
BP Price Point (Pricing Analysis)
Analyze pricing structures using proprietary data models to determine optimal price points. This ensures competitiveness, maximizes profitability, and aligns product value with consumer expectations.
BP MPP
(Market Sizing Price Point)
Evaluate market size and potential pricing models to guide entry or expansion strategies. This ensures alignment with market demand while optimizing pricing to capitalize on potential revenue streams.
Brand Repertoire
Explore customer loyalty and brand interaction by assessing the range of brands they engage with, enabling a better understanding of brand switching behavior and the potential for increasing brand loyalty.
Key Features

How We Help You Unveiling Market Potential Through Data

Businesses that leverage data-driven insights to truly understand the market landscape are the ones who will lead the way. Every critical decision is informed by data, ensuring the company moves in the right direction.

BP TrendVision
(Market Trends & Forecasting)
Leverage advanced algorithms and predictive analytics to analyze historical sales data, market demographics, and economic indicators. Identify regional trends and emerging local opportunities, enabling strategic decision-making and targeted actions for capturing market growth.
BP Mapping Analytics
(Customer Behavior & Preference)
Utilize BrandPartner's proprietary frameworks & data analytics techniques to derive deep consumer insights. Analyze customer loyalty, journey mapping, and key driver factors to get customer perceived value, enabling tailored strategies for effective customer acquisition and market penetration.
BP Radar Matrix
(Competitive Analysis)
Employ comprehensive data analytics and benchmarking tools to assess competitors' pricing strategies, product features, and market share. Clients gain actionable insights into competitor strengths and weaknesses, guiding strategic positioning, product differentiation, and market entry tactics.
how it work?

Our Research Process

We ensure a comprehensive process that guarantees data accuracy and effectiveness, delivering insights that create meaningful impacts for our clients.

1

Qualitative

We conduct in-depth Behavioral Event Interviews (BEI) to uncover detailed insights into customer experiences, attitudes, and decision-making. Hypotheses derived from this are validated in the next phase using quantitative surveys.
2

Quantitative

We design and deploy large-scale surveys to validate hypotheses from qualitative research, analyzing extensive datasets with statistical tools to identify trends, correlations, and data-driven insights that measure performance and uncover market opportunities.
3

Framework & Methodologies Analytics

We transform raw data into actionable insights using our advanced frameworks and methodologies, ensuring we extract every valuable detail and nuance to inform strategic decision-making and drive impactful outcomes.
4

Strategic Recommendations

Our strategic expertise allows us to provide actionable insights that go beyond surface-level recommendations. We focus on delivering meaningful, data-driven strategies that create real impacts and drive sustainable growth for your business.

Frequently Asked Questions

Some frequently asked questions about the service that you may have questions about

How can market scanning benefit my business?
Understanding how the market moves is not just beneficial, it's a crucial competitive advantage in today’s dynamic business landscape. Companies that develop a comprehensive understanding of their market trends, consumer preferences, and competitive dynamics are better positioned to anticipate changes, seize opportunities, and adapt their strategies accordingly. In essence, businesses that invest in deep market insights are the ones that will ultimately thrive, outmaneuvering their competitors and securing long-term success. By leveraging this knowledge, organizations can make informed decisions that drive sustainable growth and establish a strong foothold in their industry.
How long does the market scanning process take?
The duration of the market scanning process can vary depending on the project's complexity and scope. Typically, clients can expect to receive an initial report within 1.5 to 2 months. This timeline allows us to thoroughly analyze market dynamics, consumer behavior, and competitive landscapes, ensuring that the insights provided are comprehensive and actionable. Our goal is to deliver high-quality findings that equip businesses with the information they need to make informed decisions and drive strategic initiatives.
Can you customize the market scanning service for my specific industry?
Yes, our market scanning services are tailored to meet the unique needs of different industries, ensuring that the insights provided are relevant and actionable for your specific market context.
Will I receive a detailed report after the market scanning?
Yes, clients receive a comprehensive report that summarizes our findings, insights, and strategic recommendations. This report serves as a valuable foundation for decision-making and future strategies. Additionally, clients can reach out to us for detailed segment filtering based on global data, allowing them to gain more specific insights tailored to their unique needs.
What if I need ongoing market analysis?
We offer subscription-based services for ongoing market analysis, providing regular updates and insights to keep your business informed about evolving market conditions and trends.
See More And Ask Questions With Us!
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As a holding group, we are dedicated to making a meaningful impact not only for our clients but also for the societies they serve.

Company Information
Voza Tower 20th Floor, Unit A,
Jl. HR Muhammad, Surabaya, East Java, Indonesia
Contact With Us
Call Us: (+62) 821 4047 0824
Send mail: info@brandpartner.id