Leveraging Potentials of Family Reflexology Havanna Family Reflexology
Havanna Family Reflexology is a premium wellness brand offering the ultimate massage experience through serene environment, stellar services, providing the best moment of rest where all the stresses fade away.
Case Details
Clients: Havanna
Tags: Strategist
Let’s Work Together for Development
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Industry
Havanna Family Reflexology is a premium wellness brand offering the ultimate massage experience through serene environment, stellar services, providing the best moment of rest where all the stresses fade away.
(Hospitality Industry – Reflexology, Spa, Wellness)
Client Challenge
Havanna is facing challenges in the ambitions to be the market leader in its industry. Havanna always wants to be the new standard of Family Reflexology. While striving to achieve this goal, we notice many gaps aren’t filled in yet. Strategic market penetration & business expansion tactics are developed to ensure every step leads to this growth.
Strategy Implemented
BrandPartner offers a precise strategy named Havanna Stellar Steps that are designed to enhance quality in the existing services also constantly create exposure to market through strategic phases.
As a Business Consultant, BrandPartner focuses on the powerful strategy and comprehensive activations to Havanna’s growth. Giving bulls-eye and establishing a strong foundation to further execute a set of integrated strategies to bring Havanna’s ambitions to life.
Execution Process
The Stellar Steps divided into 3 comprehensive stages:
Challenges Faced During Execution
The implementation strikes significant challenges. Lately, the Reflexology Industry is massively growing new brands and has become one of the Red Ocean Industries. This make Havanna and BrandPartner thrive to always go above & beyond in strategically projecting also developing Havanna’s business value, making Havanna an ultimate reflexology brand that can’t be compared with the competitors.
Results Achieved
With the Marketing-Operations Masterplan, Havanna achieve 85% Total Revenue Growth from 2022 to 2023. Havanna achieve 1100% MRoI (Marketing Return on Investment) and in this 1st Semester of 2024 Havanna’s Revenue Target are all on track.
Long-term Impact
With the masterplan developed by BrandPartner, Havanna will be well-positioned to execute its market penetration & business expansion strategy, significantly boosting revenue through precise process in operations & marketing. Hands on hands, growing together to achieve the next level of growth every year.
While there is no direct contribution toward knowledge advancement, the research provides insight on the market’s knowledge of processed seafood products and potential of prawn as a protein choice.
Client Feedback
Havanna can feel a significant impact with the Market Penetration & Business Expansion Strategy developed by BrandPartner and implements it in every stage of success.
Key Learnings
Market Penetration Strategy should align with Brand’s Objective & Position. While the Brand Positioning itself helps as part of the Business Expansion Strategy. Every step of the Marketing Funnel chosen leads us to gain easier or even Massive Market Acceptance. These strategies help Havanna to maintain its position in the market and create the new standard in its industry.
Summary
Havanna Reflexology implementing the Marketing-Operations Strategy & Forecasting to support market penetration step and business expansion. These steps involve Strategic Growth Activations & Touchpoints, Forecasting Trend Growth and Revenue by Calculating Bed & Therapist Utilization, and conducting Strategy Evaluations. All these tactics to achieve the bigger ambitions year on year and as the step to be the market leader. Havanna Reflexology is very happy with the strategy developed & implemented by BrandPartner and it helped Havanna to achieve 85% Total Revenue Growth in 2022-2023.
