Packaging Redesign for Missy Menstrual Pads Using Eye-Tracking Research
Havanna Family Reflexology is a premium wellness brand offering the ultimate massage experience through serene environment, stellar services, providing the best moment of rest where all the stresses fade away.
Case Details
Clients: Missy
Tags: Visual
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Design Challenge
Missy is a personal care company, specializing in the use of organic & natural ingredients in their menstrual care products.
By rebranding their visual identity and packaging design, the client intended to rethink their brand approach and positioning in order to better reach their target customer by differentiating and improving the appearance of their menstruation pad packaging.
Design Approach & Strategy
We believe that in a packaging design project, design hierarchy and layout are important. That being stated, a great technique to find out where customers’ attention was drawn when they were looking at menstruation pad packaging is to conduct eye-tracking study analysis.
The eye-catching research analysis is the foundation of the creative strategy. In order to grab consumers’ attention within the first three seconds of visual material, we concentrated on information layouting, design element positioning, and visual hierarchy based on the analysis result.
Tools & Techniques Used
Company’s merger successfully brought together a vast network of stores spanning multiple countries, establishing a unified corporate entity. Following the completion of the deal, Company’s leadership made the strategic decision to reshape the company’s.
With a strong commitment to achieving synergies amounting to approximately 1% of sales within the third year post-merger, our team played a crucial role in providing a comprehensive road map for this endeavor. Leveraging the expertise of our seasoned retail professionals
One significant aspect of the transformation involved the consolidation of the IT organizations of both companies. Prior to the merger, these IT departments had underperformed and lacked prior experience.
Adobe Illustrator for packaging design & rebranding. Blender for 3D modeling, Photoshop for refining visual imagery. We also use qualitative research to identify key focal points of the packaging.
Design Process
Research on competitors’ products and Missy’s current package design is the first step of the process. Next, eye tracking studies and analysis were conducted to determine the most important aspects of menstrual pad packaging that consumers notice first. Based on the results, we developed alternative mood boards and generated concept ideas. Prototyping and customer feedback were then gathered to develop their new packaging design.
Visual Design Solutions
The final design’s rainbow-collared key visuals in all their packaging variants provided a far more eye-catching, unique, yet consistent visual. Key information, like the length and features of the pad, is placed strategically, and the icons have been simplified for easier reading and comprehension. Additionally, we brought attention to the brand logo, which helped the client achieve their goals of increasing shelf appeal and differentiating their product while also guaranteeing brand recognition.
Challenges and Iterations
Although visually appealing, the initial design concepts did not perform well in eye-tracking tests because users missed important information. Iterations concentrated on changing color schemes and key information placement to better focus the user key attention. It took several iterations of testing and improvement to strike a compromise between usability and aesthetic appeal.
