Visual Identity Refreshment for BIGCON Concrete Manufacturing Enterprise

PT Beton Intiguna, or BIGCON, is the company that makes the paving Box Culvert, U-Ditch, Kanstin, and Pipe. Strict quality control procedures and a range of regional raw materials are used throughout the entire production process. Additionally, BIGCON is well-known for their reasonably priced, superior paving products.

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Case Details

Clients: BIGCON

Tags: Visual

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Voza Tower 20th Floor
Unit A, Jl. HR Muhammad, Surabaya
East Java, Indonesia
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Design Challenge

The client needed the visuals to appear more contemporary and refreshed. The preservation of the current floral logogram was the main goal.

Design Approach & Strategy

The strategy is founded on the findings of the competition research as well as the core messaging of the brand, including its values, vision, and mission. To give it a more contemporary appearance, the creative approach maximises the use of visual components, text layout, and colour contrast.

Tools & Techniques Used

Text layouts, colors, and logo design are all created with Adobe Illustrator. After that, images are processed in Photoshop to serve as supporting pieces.

Design Process

The first step in the process is to digest the data from the competitor analysis that was done and link it to BIGCON’s values, vision, and goal. Maintaining the floral logogram as BIGCON’s hallmark and updating its appearance are the major turning points.

Visual Design Solutions

The finished layout had a bolder form and a gradient color scheme. In order to ensure quick brand recognition and satisfy the client’s requests for an improved modern aesthetic, we also placed the brand logo at the center of the design, incorporating the floral logogram and bold typography and a unique “G” letter.

Challenges and Iterations

The original concept for the design appears very simple and lacks diversity. In order to make it appear more contemporary, the text was repositioned and the color and visual components were adjusted. BIGCON is happy with the outcome because they were able to preserve the floral element of the previous logo while updating its appearance. In this project, the brand value, vision, and goal were aligned through a data-driven renewal of the visual identity, all while preserving the unique elements of the flower logogram. The visual identity now has a more contemporary and eye-catching appearance.

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As a holding group, we are dedicated to making a meaningful impact not only for our clients but also for the societies they serve.

Company Information
Voza Tower 20th Floor, Unit A,
Jl. HR Muhammad, Surabaya, East Java, Indonesia
Contact With Us