Omnichannel Marketing: The Game-Changing Blueprint for Business Growth

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11
Jul
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Omnichannel Marketing: The Game-Changing Blueprint for Business Growth

In Brief: Indonesians now spend 55% of their time online on the open internet, making it essential for brands to invest their advertising dollars where it truly matters. Omnichannel marketing involves spreading your brand’s message across various channels, both online and offline, ensuring that it reaches customers accurately and consistently. The four key pillars of […]
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03
Jul
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Brand Crisis Management in the Age of Cancel Culture

In Brief: Cancel culture originated as online activism to hold individuals accountable but later expanded to target brands. Social media platforms have empowered cancel culture, allowing it to swiftly damage brand reputations through viral campaigns. Brand reputation is vital for a company’s success. Negative brand perception due to cancel culture can lead to boycotts, loss […]
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19
Jun
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Unleashing the Power of AI in the Workplace: How It Might Impact You?

In Brief AI technology streamlines operations, eliminates repetitive tasks, and saves time, allowing employees to focus on critical decision-making and problem-solving tasks. AI algorithms analyze vast amounts of data, generating insights in real-time, leading to informed decision-making and improved productivity. AI-powered virtual assistants facilitate seamless communication and collaboration. AI relieves employees from mundane tasks, increasing […]
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07
Jun
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The Rise of Millennial Investors: Exploring Trends & Preferences

In Brief Exploring the investment practices and preferences of millennials, including their preferred investment platforms, popular forms of investment, and overall satisfaction levels. It delves into how advancements in technology and changes in the economic landscape have influenced the investment behaviors of millennials. The factors that influence millennials’ selection of investment platforms. Understanding these factors […]
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06
Jun
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Understanding Millennials’ Web Shopping Behavior: Insights and Trends

In Brief The preference for online shopping among millennials is driven by convenience, affordability, and access to a wider assortment of products compared to physical stores. The top motivations for millennials to engage in web shopping are gathering information about products or services, following and updating themselves on the latest trends, and utilizing web shopping […]
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04
Jun
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The Millennial Shopper’s Journey: Unveiling Online Behavior & Trust Factors

In Brief Shopee and Tokopedia emerged as the dominant online shopping platforms among millennials in Surabaya and Jakarta, capturing significant market shares. Businesses can leverage these platforms to reach a vast audience and tailor their marketing strategies accordingly. Trustworthiness and good ratings/reviews are the primary factors driving millennials’ choice of online shopping applications. Building consumer […]
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11 July 2023

Omnichannel Marketing: The Game-Changing Blueprint for Business Growth

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03 July 2023

Brand Crisis Management in the Age of Cancel Culture

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19 June 2023

Unleashing the Power of AI in the Workplace: How It Might Impact You?

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