Breaking Through the Noise: How Zara Succeeds in a Crowded Fashion Market

In Brief “65.81% of respondents claimed to have bought fashion products from Zara, 42.74% from Mango, and 24.79% from other international brands,” Zara’s success can be attributed to their unique business model, marketing strategies, and brand identity. As well as their marketing strategies focus on creating a sense of urgency and exclusivity. With the rise […]