The Growing Demand for Halal Products: What Does it Mean for Brands?
In Brief BrandPartner’s latest research shows that “59.05% of respondents place a high level of importance on halal certification in a brand or product. On the other hand, 29.52% take it for granted, while 11.43% do not care about it at all.“ The global halal food market is expected to reach $2.55 trillion by 2023, […]