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consumer behaviour TAG
HomePosts Tagged "consumer behaviour"

Tag: consumer behaviour

April 27, 2023INSIGHTSBY brandpartner

What’s Cookin’ in the Kitchen? Understanding the Hottest Food Trends

In Brief BrandPartner’s recent survey revealed that as many as 82.09% of respondents chose chicken as the main ingredient in their daily meals, followed by 59.70% who preferred eggs and 44.78% who favored vegetables.The dietary habits and food preferences of consumers, their favorite ingredients in daily meals,...
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April 12, 2023INSIGHTSBY brandpartner

How Online Food Ordering is Reshaping the Culinary Industry: Let’s Find Out!

In Brief BrandPartner’s latest survey shown “almost half of the respondents (49.25%) prefer to buy food online, while others prefer to cook for themselves (26.87%) and the rest prefer to eat out (13.43%).”The preferences, factors, and problems associated with online food ordering that can be used by...
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March 2, 2023INSIGHTSBY brandpartner

Breaking Through the Noise: How Zara Succeeds in a Crowded Fashion Market

In Brief “65.81% of respondents claimed to have bought fashion products from Zara, 42.74% from Mango, and 24.79% from other international brands,”Zara’s success can be attributed to their unique business model, marketing strategies, and brand identity. As well as their marketing strategies focus on...
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March 2, 2023INSIGHTSBY brandpartner

TikTok & Reels Take Over! The Impact of OOTD Video on Fashion Sales

In Brief  BrandPartner’s recent survey, “52.14% of respondents are more likely to buy fashion products after seeing OOTD videos on platforms such as Reels and TikTok. This is a significant increase compared to other forms of content, such as OOTD photos (46.15%) and product reviews (35.04%).”Creating...
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March 1, 2023INSIGHTSBY brandpartner

From Click to Fit: How Technology is Improving Online Fashion Shopping

In Brief BrandPartner’s recent survey, “42.37% of respondents claimed to shop for fashion products online frequently, while 37.29% shopped online rarely. In addition, 19.49% shop online very frequently.”One of the biggest challenges of online fashion shopping is getting the right size. However,...
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February 17, 2023INSIGHTSBY brandpartner

Nature-Lovers vs. Indifferent Shoppers: Consumer Attitudes on Organic Products

In Brief BrandPartner’s latest research shows that “48.57% of consumers prioritize choosing products or brands that use natural/organic ingredients, while 36.19% have a more casual approach, and 15.24% don’t care about the use of organic ingredients.”Consumer attitudes play a crucial role in...
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February 17, 2023INSIGHTSBY brandpartner

The Growing Demand for Halal Products: What Does it Mean for Brands?

In Brief BrandPartner’s latest research shows that “59.05% of respondents place a high level of importance on halal certification in a brand or product. On the other hand, 29.52% take it for granted, while 11.43% do not care about it at all.“The global halal food market is expected to reach $2.55...
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