TikTok & Reels Take Over! The Impact of OOTD Video on Fashion Sales

In Brief  BrandPartner’s recent survey, “52.14% of respondents are more likely to buy fashion products after seeing OOTD videos on platforms such as Reels and TikTok. This is a significant increase compared to other forms of content, such as OOTD photos (46.15%) and product reviews (35.04%).” Creating effective OOTD videos requires careful planning and execution. […]