In Brief The preference for online shopping among millennials is driven by convenience, affordability, and access to a wider assortment of products compared to physical stores.The top motivations for millennials to engage in web shopping are gathering information about products or services, following and...

In Brief BrandPartner’s latest research shows that “59.05% of respondents place a high level of importance on halal certification in a brand or product. On the other hand, 29.52% take it for granted, while 11.43% do not care about it at all.“The global halal food market is expected to reach $2.55...

In Brief As a result of our studies, we determined that having a great brand vision is insufficient to achieve great internal brand management. A company’s brand vision will not be translated in employees activities, if they do not feel inspired to do so. In reality, most companies internal branding activation...

In Brief When you enter the market as a first mover, you are on your own to educate the market about your products. This applies to every first mover; no matter how fantastic your product is in comparison to existing options on the market, it will not matter if your target audience is unfamiliar with your...