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Insights TAG
HomePosts Tagged "Insights"

Tag: Insights

June 6, 2023INSIGHTSBY brandpartner

Understanding Millennials’ Web Shopping Behavior: Insights and Trends

In Brief The preference for online shopping among millennials is driven by convenience, affordability, and access to a wider assortment of products compared to physical stores.The top motivations for millennials to engage in web shopping are gathering information about products or services, following and...
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February 17, 2023INSIGHTSBY brandpartner

The Growing Demand for Halal Products: What Does it Mean for Brands?

In Brief BrandPartner’s latest research shows that “59.05% of respondents place a high level of importance on halal certification in a brand or product. On the other hand, 29.52% take it for granted, while 11.43% do not care about it at all.“The global halal food market is expected to reach $2.55...
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October 6, 2022INSIGHTSBY brandpartner

Internal Branding as The Key Driver for Developing Powerful Brand

In Brief As a result of our studies, we determined that having a great brand vision is insufficient to achieve great internal brand management. A company’s brand vision will not be translated in employees activities, if they do not feel inspired to do so. In reality, most companies internal branding activation...
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August 31, 2022INSIGHTSBY brandpartner

First Mover: To Be or Not To Be

In Brief When you enter the market as a first mover, you are on your own to educate the market about your products. This applies to every first mover; no matter how fantastic your product is in comparison to existing options on the market, it will not matter if your target audience is unfamiliar with your...
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