The Rise of Millennial Investors: Exploring Trends & Preferences

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07
Jun
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The Rise of Millennial Investors: Exploring Trends & Preferences

In Brief Exploring the investment practices and preferences of millennials, including their preferred investment platforms, popular forms of investment, and overall satisfaction levels. It delves into how advancements in technology and changes in the economic landscape have influenced the investment behaviors of millennials. The factors that influence millennials’ selection of investment platforms. Understanding these factors […]
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04
Jun
By , No Comments

The Millennial Shopper’s Journey: Unveiling Online Behavior & Trust Factors

In Brief Shopee and Tokopedia emerged as the dominant online shopping platforms among millennials in Surabaya and Jakarta, capturing significant market shares. Businesses can leverage these platforms to reach a vast audience and tailor their marketing strategies accordingly. Trustworthiness and good ratings/reviews are the primary factors driving millennials’ choice of online shopping applications. Building consumer […]
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