In Brief BrandPartner’s latest research shows that “48.57% of consumers prioritize choosing products or brands that use natural/organic ingredients, while 36.19% have a more casual approach, and 15.24% don’t care about the use of organic ingredients.”Consumer attitudes play a crucial role in...

In Brief BrandPartner’s latest research shows that “only 17.14% of people prioritize hair care, despite 45.71% of people claiming to be bothered by hair problems.”The gap between hair problems and hair care raises important questions about why so many people neglect their hair health and what can be done to...