The Millennial Shopper's Journey: Unveiling Online Behavior & Trust Factors

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04
Jun
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The Millennial Shopper’s Journey: Unveiling Online Behavior & Trust Factors

In Brief Shopee and Tokopedia emerged as the dominant online shopping platforms among millennials in Surabaya and Jakarta, capturing significant market shares. Businesses can leverage these platforms to reach a vast audience and tailor their marketing strategies accordingly. Trustworthiness and good ratings/reviews are the primary factors driving millennials’ choice of online shopping applications. Building consumer […]
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27
Apr
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The Skincare Revolution: Why Consumers are Choosing Topicals Over Clinics?

In Brief BrandPartner’s latest research shows that 73.21% respondents use skincare products to address specific facial skin problems, another 34.83% respondents choose to do treatments at a beauty clinic, and the rest 29.46% of them choose to use  doctor/clinic prescribed creams. The current trends and issues in the skincare industry, including the shift towards prevention […]
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27
Apr
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What’s Cookin’ in the Kitchen? Understanding the Hottest Food Trends

In Brief BrandPartner’s recent survey revealed that as many as 82.09% of respondents chose chicken as the main ingredient in their daily meals, followed by 59.70% who preferred eggs and 44.78% who favored vegetables. The dietary habits and food preferences of consumers, their favorite ingredients in daily meals, and the preferred types of food services […]
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12
Apr
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How Online Food Ordering is Reshaping the Culinary Industry: Let’s Find Out!

In Brief BrandPartner’s latest survey shown “almost half of the respondents (49.25%) prefer to buy food online, while others prefer to cook for themselves (26.87%) and the rest prefer to eat out (13.43%).” The preferences, factors, and problems associated with online food ordering that can be used by culinary brands to improve their online services […]
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02
Mar
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Breaking Through the Noise: How Zara Succeeds in a Crowded Fashion Market

In Brief “65.81% of respondents claimed to have bought fashion products from Zara, 42.74% from Mango, and 24.79% from other international brands,” Zara’s success can be attributed to their unique business model, marketing strategies, and brand identity. As well as their marketing strategies focus on creating a sense of urgency and exclusivity. With the rise […]
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02
Mar
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TikTok & Reels Take Over! The Impact of OOTD Video on Fashion Sales

In Brief  BrandPartner’s recent survey, “52.14% of respondents are more likely to buy fashion products after seeing OOTD videos on platforms such as Reels and TikTok. This is a significant increase compared to other forms of content, such as OOTD photos (46.15%) and product reviews (35.04%).” Creating effective OOTD videos requires careful planning and execution. […]
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