In Brief: Indonesians now spend 55% of their time online on the open internet, making it essential for brands to invest their advertising dollars where it truly matters.Omnichannel marketing involves spreading your brand’s message across various channels, both online and offline, ensuring that it reaches...

In Brief: Cancel culture originated as online activism to hold individuals accountable but later expanded to target brands. Social media platforms have empowered cancel culture, allowing it to swiftly damage brand reputations through viral campaigns.Brand reputation is vital for a company’s success....