INSIGHTS
In Brief
- When building a marketing strategy for your brand, knowing the demographics of your potential audience is crucial.
- Knowing the “on-point” social media sites and users out there right now is valuable for your brand. This will enable you to increase your brand’s social media reach, engage with the right people, and meet your social media objectives.
- You should begin your marketing efforts by concentrating on the platforms where you may discover the majority of your target audience given the increasing penetration and usage of social media these days.
When building a marketing strategy for your brand, knowing the demographics of your potential audience is crucial. You can’t reach your target audience if you don’t use the same social platforms they do; it’s like hoping to win the lottery but not buying a ticket.
Scrolling can give you an idea of demographics, but things like algorithms can change your perception of any platform. So the best way to figure out who uses which social media network is to ask them. The hard numbers come from where, how often, and how much money they have to spend.
Why Does Social Media Strategy Matter?
A social media plan is a written document that outlines your social media objectives, the strategies you’ll employ to accomplish them, and the metrics you’ll monitor to gauge your success.
List all of your planned and current social media accounts in your social media marketing strategy, along with goals suited to each platform you use. These objectives must be aligned with your company’s overall digital marketing plan.
Finally, a solid social media strategy should specify your team’s duties and responsibilities as well as your reporting schedule.
Whether you’re a seasoned social media marketer, a marketer looking to branch out into social media marketing, or a business owner looking to leverage social media, knowing the most popular social media sites and users out there right now is valuable. This will enable you to increase your brand’s social media reach, engage with the right people, and meet your social media objectives.
Of course, it’s not just about the size of social media platforms. It is also important to consider whether the social media site is a good fit for your company and you. Is your main audience on that social media platform? How many social media platforms can you manage at the same time?
Social Media Demographics - Top 5 Most Popular Platforms in 2023
We receive a large amount of data from the most recent statistics, and we can provide you with interesting information about the social media demographic, both in general and in specifics.
The global population of social media users was 4.62 billion as of January 2022. That is more than half of the entire world’s population. They spend an average of 2 hours and 27 minutes per day on social media worldwide.
Males make up 54% of all global social media users. There is a digital gender gap worldwide. The greatest disparity is in Southern Asia, where only 28% of social media users identify as female.
But the global female-identifying audience spends more time on social media compared to their male-identifying counterparts. Females between the ages of 16 and 24 spend the most overall time on social media, averaging 3 hours and 13 minutes per day.
According to the most recent statistics, Facebook will continue to reign supreme as the king of social media in 2022, with 2.93 billion active users. That means that Facebook is used by nearly two out of every three of the world’s 4.59 billion social media users. Indonesia has more than 100 million Facebook users each.
The statistics and social media ranking of Facebook say it all. It is not only the most active social media platform, but it is also one of the apps on which consumers spend the most time. The Facebook app is used by 19.7 million Android users worldwide every month.
According to Statista, 41% of all Facebook users are 45 and older. While 31% of all Facebook users are between the ages of 25 and 34.
56.6% of Facebook users are male, while 43.4% are female. And male users aged 25 to 34 continue to be the largest demographic of Facebook users. In Facebook Marketplace, 44.9% of users are female, while 55.1% are male.
Out of all major social networks, Facebook has the smallest age gap in users – the difference between the youngest and oldest users is about 20 years on average.
Youtube
YouTube has 2.52 billion active users, which is 85.7 percent of the number of Facebook users, and Indonesia itself has 139.0 million active YouTube users.
Given that 500 hours of video are uploaded to YouTube every minute worldwide, getting your videos noticed may appear to be a difficult task.
Consider this YouTube statistic: 1 billion hours of video are watched on YouTube every day, and 90% of consumers say YouTube helps them discover new brands and products.
YouTube is a valuable site for learning. The duration of time spent watching finance-related videos has increased by 100%, which is an indication of how much time Indonesians have invested in developing new skills during the pandemic.
YouTube also announced its success in helping creators hit new milestones at the same time. A total of 25 Indonesian creators have received the Diamond Play Button for reaching 10 million members, and there are currently 1,000 channels in Indonesia with more than one million subscribers.
These creators all produce excellent videos in a range of styles, including YouTube Shorts, long-form videos, and live streams. Because of this, brands for a variety of items decide to channel their advertising content through YouTube.
In addition to being the second largest social media site, YouTube is frequently referred to as the second largest search engine after Google, its parent company.
Therefore, if you’re using video marketing to advertise your business, you must be present on YouTube. Additionally, we advise reading up on YouTube SEO to help your videos be found by more people or thinking about using YouTube advertising to grow your audience.
WhatsApp, the most popular messaging app, may be a fantastic customer care channel for your company. With 2 billion active users or 180 countries use the messaging software WhatsApp. Initially, WhatsApp was used by users to text their relatives and friends. People gradually began contacting companies through WhatsApp.
According to Statista, Whatsapp usage by Android users in Indonesia in 2022 was 31.4 hours per month on average. It is anticipated that by 2025, there would be 83.86 million Whatsapp users in Indonesia, up from an estimated 78.5 million users in 2021.
Based on Zendesk research, leading companies provide customer support through twice as many channels as their competitors. If you are looking to expand your opportunities to support customers, WhatsApp provides a seamless platform for doing so.
Businesses can exchange updates with clients about their purchases and offer customer support through WhatsApp’s business platform. While big firms can use the WhatsApp Business API, small businesses can use the WhatsApp Business app.
WhatsApp’s messaging capability can also benefit your internal team, as customer service representatives report that they are 50% more likely to want to engage with customers via messaging platforms rather than more traditional methods because it allows them to multitask.
When customer service is streamlined, operating expenses often shrink. According to Gartner, 40% of customer service will transition from a major organisational expense to a significant profit driver by 2025 as direct messaging streamlines sales pipelines.
The fourth-most popular social media network worldwide is Instagram. Reels, stores, and Live have all been added to this visually-focused platform recently, which means there are more and more options to use the network for marketing and revenue growth.
Users of the mobile Instagram app worldwide in 2021 logged 11 hours per month on average. 24% of users log in multiple times every day.
There were approximately 103.95 million Instagram users in Indonesia, of which 51.7 percent were female and 48.3 percent male, making it one of the nations with the highest number of users worldwide. The highest share of Instagram users in Indonesia, 38.3 percent, were between the ages of 18 and 24 years as of August 2022.
As a brand, you can set up an Instagram business profile, which gives you detailed analytics on your profile and posts, as well as the ability to schedule Instagram posts using third-party tools. And understanding the demographics of a platform is an important part of ensuring you’re hitting your target audience.
Any social media strategy must keep track of its performance and results. This allows you to determine which types of content your audience prefers and allows you to tweak your strategy as you go.
Paying close attention to the growth of your audience, as well as the number of likes and comments on your posts, will provide you with clues as to what’s working and what could be improved. If you’d like to dive even more in-depth, you can work out an engagement rate for each of your posts.
TikTok
Despite its recent launch, TikTok is one of the world’s fastest-growing apps, having recently surpassed Google as the most visited internet site. TikTok allows users to create and share videos ranging in length from 15 to 60 seconds, and the app includes plenty of sound effects, music snippets, and filters to enhance and enhance the videos.
There are videos for almost every interest, ranging from lip-syncs, dancing, and challenges to DIY tricks and make-up tutorials. About 47.4% of TikTok users are aged 10-29. TikTok is a great platform for your business if your target demographic is young.
57% of all TikTok users globally identify as female, and 43% identify as male. TikTok users range in age from 10 to 19, with 22% aged 20 to 29. 19% of college graduates use TikTok – and 21% of those who have completed high school or less use the app.
In Indonesia, TikTok had 92.07 million users aged 18 and above in early 2022. It allows marketers to target TikTok ads to users aged 13 and up using its advertising tools, but these tools only show audience data for users aged 18 and up.
TikTok ads reached 47.6 percent of all adults aged 18 and up in Indonesia at the start of 2022. Meanwhile, TikTok’s ad reach in Indonesia was equivalent to 45.0 percent of the local internet user base at the start of the year, regardless of age.
In early 2022, 66.0 percent of TikTok’s ad audience in Indonesia was female, while 34.0 percent was male.
Final Thoughts
Finally, it’s vital to gain as much knowledge as you can about your audience. You can target and engage your fans, followers, and customers on social media by getting to know them as real people with real wants and needs. You should be informed about your potential client’s age, location, average income, usual work title or industry, interests, etc.
You should begin your marketing efforts by concentrating on the platforms where you may discover the majority of your target audience given the increasing penetration and usage of social media these days. To do that, you must discover which social media platform has the largest user base.
Regardless of the social media platform’s size, think about if your brand’s target demographic is present there. Pick two to three sites and thrive at them rather than producing poor content for five or more different platforms.
