Climbing out the Hole of Mental Issue: You Can Be Strong and Still Seek Help

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07
Nov
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‘Bitter and Sweet in a Single Sip’ Entering Indonesia’s Coffee Shops Industry

In Brief BrandPartner latest findings, “63.91% of respondents prefer to visit coffee shops over bakery cafes or co-working spaces.” The market value of coffee shops is estimated to be more than Rp4.8 trillion per year, with 40% of consumers prefer coffee-to-go shops. The biggest challenges to face in order to win the market and meet […]
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01
Nov
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Growing Up with Mental Illness: A Lifelong Struggle and Here’s What They Really Expect!

In Brief More than 19 million Indonesians over the age of 15 suffer from mental emotional disorders, with more than 12 million suffering from depression. BrandPartner’s latest research found out that, “57.55% of people with mental illnesses seek professional help for psychosomatic symptoms caused by mental factors.” The stigmatization of people suffering from mental illnesses […]
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23
Aug
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Swim Through The Red Ocean of Indonesian Bottled Water Industry

In Brief Indonesian consumers choose their bottled water primarily based on the perceived health benefits that they will get. Almost half of the Indonesian market (44.36%) don’t understand the difference between each different brand of bottled water and the additional benefits they offer. Optimizing strategy in pricing, product availability, and brand image will be the […]
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