From Click to Fit: How Technology is Improving Online Fashion Shopping
In Brief BrandPartner’s recent survey, “42.37% of respondents claimed to shop for fashion products online frequently, while 37.29% shopped online rarely. In addition, 19.49% shop online very frequently.” One of the biggest challenges of online fashion shopping is getting the right size. However, technologies such as virtual fitting rooms and augmented reality are helping to […]






