Nature-Lovers vs. Indifferent Shoppers: Consumer Attitudes on Organic Products

In Brief When building a marketing strategy for your brand, knowing the demographics of your potential audience is crucial. Knowing the “on-point” social media sites and users out there right now is valuable for your brand. This will enable you to increase your brand’s social media reach, engage with the right people, and meet your […]

In Brief Influencers as the latest marketing strategy that has been successfully used by thousands of brands and has experienced continued growth over the past decade. Most customers trust and value social media influencers more than television, paid social media ads, or celebrity endorsements. Credibility and authenticity in influencers marketing is more important than ever. […]